”Customer focus. The user and the RELEVANCE is key for success in the new sports landscape"
Magnus Malmros, Notvarp AB
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THE NEW SPORTS LANDSCAPE
In the 1980´s, politics and technology changed the marketplace for moving content. The deregulation of the TV monopoly in Europe paved the way for pay-tv networks (new technology via cable- or satellite), where sports content played a critical role in the competition between public and pay networks. Personalities like Rupert Murdoch, Silvio Berlusconi and Jan Stenbeck made their way in the industry.
Around the year 2000, consumers encounter new technology again, new technology inventions like internet and mobile content reaches the consumer market. The unique profile and character of sport plays again a key role in serving customer wishes and needs in the new sports landscape.
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The new sports landscape calls for change among traditional players in the sports content marketplace, and offers new opportunities at the same time. The traditional broadcast-, production and distribution companies attempt to modify their operations and offerings in line with the new market rules. New players (from other industries) identify opportunities in the new sports landscape for developing their business and their market offering by using sports content in some form. For the sports content owner, a new window of opportunity opens up in the ever changing sports landscape.
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Your content value in the new sports landscape?
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New conditions always provides for new opportunities
In summary, the digital evolution presents new conditions for the players in the industry:
• Content owners (federations, leagues, clubs, organizers and individual profiles)
• Broadcast production companies
• Broadcasters
• Distribution companies (cable- and satellit)
• New players (i.e betting companies, telecom and social media)
Traditional industry players seek new a direction, by attempting to transform their assets in the new sports landscape for continued relevance. New industry players seek a position in the new sports landscape, with the ambition to add new value offerings for relevance in the eyes of the individual consumer.
• Content owners (federations, leagues, clubs, organizers and individual profiles)
• Broadcast production companies
• Broadcasters
• Distribution companies (cable- and satellit)
• New players (i.e betting companies, telecom and social media)
Traditional industry players seek new a direction, by attempting to transform their assets in the new sports landscape for continued relevance. New industry players seek a position in the new sports landscape, with the ambition to add new value offerings for relevance in the eyes of the individual consumer.
THE CHALLENGE
The challenge for all players in the industry is to be relevant for the consumer, and meet hers or his desires in the new sports landscape. Relevance begins with a crystal clear user focus in your operation.
In the new sports landscape, new and hidden assets can be identified, developed and offered in line with consumer desire. – – – With long experience from the sports content market, we create new value and relevance for content assets in the new sports landscape. – – – |
OUR SERVICES
• When you wish to attempt a new direction and is uncertain on how to organize it
• When you need expertise and experience to help you understand what to do
• When you seek not only advice, but trust worthy personal engagement
• When you need extra muscles for improved performance or solva an emergency
• When you need specialist competence for your content
• When time is short or incertitude is high
• When you need expertise and experience to help you understand what to do
• When you seek not only advice, but trust worthy personal engagement
• When you need extra muscles for improved performance or solva an emergency
• When you need specialist competence for your content
• When time is short or incertitude is high
”Brands are two things:
promise and performance”
Scott Galloway, The Four
TYPICAL ASSIGNMENTS IN THE NEW SPORTS LANDSCAPE:
• Investigations and Advisory services
• Strategy and Organizational Development
• Content Format and Packaging services
• Content Valuation
• Content Acquisitions and Sales (national and international)
• Content Production and Distribution (national and international)
Typical clients include Federations, Leagues, Clubs, Organizers, Cities, Media Companies and the new players in the industry.
• Strategy and Organizational Development
• Content Format and Packaging services
• Content Valuation
• Content Acquisitions and Sales (national and international)
• Content Production and Distribution (national and international)
Typical clients include Federations, Leagues, Clubs, Organizers, Cities, Media Companies and the new players in the industry.
”Someone has an idea.
Money beats the idea.
Politics beats the money.
But, technology beats politics.”
Jan Stenbeck, 1987
CONTACT
Magnus Malmros
CEO and founder of Notvarp AB Tel +46 (0)734 147 199 magnus.malmros@notvarp.se |
”The key to this business
is personal relationships”
Dicky Fox, Jerry Maguire
ABOUT THE COMPANY
Magnus Malmros - former Head of TV4 Sport, EBU Eurovision Sport Management, Lagardère Sports Management and specialized in Media Rights exploitation.
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Magnus entered into in the commercial sports media industry in 1994 with several senior roles on national and international levels. A period characterized by strong growth, business digitalization and change management. Employers include Eurosport, IEC in Sports, European Broadcasting Union, Expressen, TV4 and Lagardére.
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Since 2014 he runs his own senior consultancy (Notvarp AB) with various senior roles and assignments in the new media landscape.
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Magnus has a unique background and experience from media rights negotiation, management and business development in the media rights sector. Both from the perspective of the rights owner, the agent and the programming company. Experience from sport properties include IOC, FIFA/UEFA football, Premier League football, IAAF/EAA athletics, FINA/LEN swimming, ITU Triathlon, Ironman Triathlon, IBU biathlon, FIS skiing, UCI cycling, ASO Tour de France cycling, SHL ice hockey, ATP/WTA tennis, Wimbledon tennis, FISA rowing and LET golf.
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Other highlights in his career include representative in several official delegations for the selection of major international sport events, responsible for the introduction of Sweden’s first digital sports channel from a newspaper group and the build-up of a new events division.
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Magnus has a EMBA in finance from the Stockholm School of Economics, and a degree in change management and digital strategy from Hyper Island.
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Magnus Malmros is one of Sweden’s most experienced consultants in the area of media rights with a wide network across the world. He is a regular lecturer on the theme ”the new sports landscape” and advises new and traditional players in the industry.
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Magnus entered into in the commercial sports media industry in 1994 with several senior roles on national and international levels. A period characterized by strong growth, business digitalization and change management. Employers include Eurosport, IEC in Sports, European Broadcasting Union, Expressen, TV4 and Lagardére.
–
Since 2014 he runs his own senior consultancy (Notvarp AB) with various senior roles and assignments in the new media landscape.
–
Magnus has a unique background and experience from media rights negotiation, management and business development in the media rights sector. Both from the perspective of the rights owner, the agent and the programming company. Experience from sport properties include IOC, FIFA/UEFA football, Premier League football, IAAF/EAA athletics, FINA/LEN swimming, ITU Triathlon, Ironman Triathlon, IBU biathlon, FIS skiing, UCI cycling, ASO Tour de France cycling, SHL ice hockey, ATP/WTA tennis, Wimbledon tennis, FISA rowing and LET golf.
–
Other highlights in his career include representative in several official delegations for the selection of major international sport events, responsible for the introduction of Sweden’s first digital sports channel from a newspaper group and the build-up of a new events division.
–
Magnus has a EMBA in finance from the Stockholm School of Economics, and a degree in change management and digital strategy from Hyper Island.
–
Magnus Malmros is one of Sweden’s most experienced consultants in the area of media rights with a wide network across the world. He is a regular lecturer on the theme ”the new sports landscape” and advises new and traditional players in the industry.